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Kedra AI Index

Privacy Policy

How Kedra AI Index collects, uses, stores, shares, and protects information when merchants install the app and when shoppers visit a storefront where it's active.

Effective: 2026-04-25
Updated: 2026-04-25
Version: 1.0

We don't sell your data

No sale, no share, no advertising networks, no data brokers — ever.

We don't train AI on your data

No catalog, merchant, or visitor data is used to train any AI model.

We don't track shoppers

No fingerprinting, no session replay, no cross-site identifiers.

Minimal-data by design

No shopper names, emails, addresses, phones, or payment data.

Quick Summary

The short version. Read the full policy below for everything else.

  • Kedra AI Index helps Shopify stores get discovered by AI assistants like ChatGPT, Claude, Perplexity, Gemini, and Copilot.
  • We never send your store data to AI models, and we never train models on your data.
  • We collect minimal merchant info, AI bot crawl logs, and consented analytics events — that's it.
  • No shopper names, emails, addresses, phone numbers, or payment data are ever collected.
  • We honor all three Shopify mandatory privacy webhooks (data_request, redact, shop/redact).
  • You can request access, correction, deletion, or portability of your data at any time.

This Privacy Policy describes how Kedra AI Index ("the App", "Kedra", "we", "us", "our") collects, uses, stores, shares, and protects information when a Shopify merchant ("you", "Merchant") installs and uses the App, and when shoppers ("Visitors") visit the Merchant's storefront while the App is active.

The App is a Shopify-embedded app that helps Shopify stores become discoverable, indexable, and attributable inside AI assistants such as ChatGPT, Claude, Perplexity, Gemini, and Copilot. We take a deliberate "minimal data" approach: the App does not store shopper personal data, does not send your store data to any AI model, and does not sell or share data with advertising networks.

For Shopify App Review

This policy is required by Shopify's App Store policy and by privacy laws including the EU/UK GDPR, CCPA/CPRA, VCDPA, CPA, CTDPA, UCPA, TDPSA, OCPA, MCDPA, Iowa, TIPA, the 2026 Indiana, Kentucky, and Rhode Island statutes, Singapore's PDPA, Brazil's LGPD, and Canada's PIPEDA. References below to "applicable law" mean whichever applies to a given Visitor or Merchant.

1

Identity of the Controller and Contact Details

Legal Entity / Data Controller

  • Kedra
  • Country of operation: Lithuania
  • Postal address available on written request from info@kedra.io

Privacy Contact

  • Email: info@kedra.io
  • Postal: available on written request via the email above, marked "Attn: Privacy Officer"

Support Contact

EU/EEA Representative (GDPR Art. 27)

Not appointed. Kedra processes EU/EEA personal data only on an occasional basis and not at scale, and the processing is unlikely to result in a risk to the rights and freedoms of natural persons. We have therefore concluded that the Article 27(2) exemption applies. We will appoint a representative if our processing pattern changes.

UK Representative (UK GDPR Art. 27)

Not appointed. The same Article 27(2) assessment as above applies under the UK GDPR. We will appoint a UK representative if our processing pattern changes.

Data Protection Officer

Not appointed. Kedra has assessed Article 37 and concluded no mandatory DPO is required because (i) we are not a public authority, (ii) our core activities do not consist of large-scale, regular and systematic monitoring of data subjects, and (iii) our core activities do not consist of large-scale processing of special categories of data. Privacy questions are handled directly by the team via info@kedra.io.

2

Scope of this Policy

This Policy Covers

  • The Shopify-embedded admin App used by Merchants
  • App Proxy endpoints at /apps/kedra/* on Merchant storefronts
  • The Shopify Web Pixel deployed on Merchant storefronts
  • Microsoft IndexNow submissions made on the Merchant's behalf
  • Email correspondence between Kedra and Merchants

This Policy Does NOT Cover

  • The Merchant's own privacy practices, theme, or other apps installed on the same store
  • Privacy practices of AI assistants (ChatGPT, Claude, Perplexity, Gemini, Copilot) — see each provider's policy
  • Shopify's own privacy practices — see shopify.com/legal/privacy
3

Roles Under Privacy Law

Different roles apply to different activities under data protection law.

Activity Kedra's role Merchant's role
Storing Merchant identity and Shop metadataControllerData subject
Generating llms.txt from Merchant catalogProcessorController
Logging AI bot crawl requests to storefrontProcessor (on Merchant's behalf)Controller
Receiving consented Web Pixel eventsProcessor (on Merchant's behalf)Controller
Shopify GDPR webhook complianceProcessorController
Sending Merchant App marketing or product updatesControllerData subject

Where Kedra acts as a Processor for Merchant data, the terms of this Policy together with our Data Processing Addendum (available on request from info@kedra.io) form the basis of the processing.

4

Information We Collect

We do NOT collect

Shopper names, email addresses, postal addresses, phone numbers, payment cards, government IDs, biometric data, precise geolocation, health data, or any special-category data.

4.1  Merchant & Shop information

Provided by Shopify on install, stored for the duration of installation:

  • Shop ID and Shop domain (e.g. your-store.myshopify.com)
  • Shop name, country, currency, primary language, time zone, plan
  • Store owner name and email address (used only for support contact)
  • Shopify access token issued to the App, scoped to the permissions granted at install
  • Geographic information about the Shop (country, region) to localize the readiness audit

4.2  Storefront content (queried on demand, not synced)

To generate llms.txt and run the AI readiness audit, we query published storefront content from the Shopify Admin GraphQL API. We query, transform, cache the resulting file, and discard the source data — we do not maintain a synchronized mirror of your catalog.

  • Product titles, descriptions, prices, image alt text, variants, GTINs/barcodes, vendors, types, tags
  • Collection titles, descriptions, handles, product membership
  • Blog post titles, content excerpts, handles
  • Page titles, content excerpts, handles

4.3  Bot crawl logs (App Proxy)

When an AI bot fetches /apps/kedra/llms.txt on your storefront, we record:

  • Bot User-Agent string
  • Originating IP address (read from Shopify's x-original-forwarded-for header) — used solely to verify the bot's claimed identity against the operator's published IP ranges
  • HTTP response code
  • Timestamp

Note: these logs identify automated bots, not Visitors. The IP address recorded belongs to the AI provider's infrastructure (e.g. an OpenAI crawler IP), not a person.

4.4  AI traffic events (Shopify Web Pixel)

While the App is active and the Visitor has granted analytics consent (via the Shopify Customer Privacy API), the Web Pixel records:

  • Page path visited
  • Document referrer and UTM source — used to detect AI-assistant origin (e.g. chatgpt.com, perplexity.ai)
  • Order total and currency on checkout_completed — used to attribute revenue to an AI assistant referral
  • A first-party AI-source attribution cookie (kedra_ai_src), session-only, scoped to the Shopify pixel sandbox, containing only the AI source name (e.g. chatgpt)

We do NOT capture

Visitor email, name, phone, address, payment information, basket contents, customer ID, IP address (Shopify's pixel sandbox does not expose it), device fingerprint, or cross-site identifiers.

4.5  IndexNow submission logs

When we submit changed URLs to Microsoft IndexNow on your behalf, we record the URLs submitted, the response code, and the timestamp.

4.6  Communication and support data

If you contact us by email, we retain the message and our response so we can help you. Information you provide in support correspondence (screenshots, account IDs) is treated as confidential.

4.7  App diagnostics

We collect minimal technical logs (request paths, error codes, timestamps) for the purpose of operating and debugging the App. These logs do not include personal data.

5

Sources of Information

SourceExamples
Directly from you (Merchant)Shopify OAuth grant, app preferences, support emails
From Shopify on your behalfShop profile, product/collection/page content, Web Pixel events, GDPR webhook payloads
From Visitors via consented Web PixelPage-view and checkout-completed events
From AI bots (automated, not personal)Crawler User-Agent and source IP at the App Proxy
Generated by usApp diagnostics, calculated readiness scores, attribution counts
6

Purposes of Processing & Legal Bases

For Merchants and Visitors in the EU/EEA, UK, and Switzerland, the following legal bases under GDPR Article 6 apply:

PurposeLegal basis
Operating the App for the Merchant who installed itArt. 6(1)(b) — performance of a contract
Detecting and logging AI bot crawls of the storefrontArt. 6(1)(f) — Merchant's legitimate interest in observing automated access
Recording consented Web Pixel events about AI-referred trafficArt. 6(1)(a) — Visitor consent via Shopify's Customer Privacy API
Submitting URLs to IndexNow on the Merchant's behalfArt. 6(1)(b) — performance of a contract
Securing the App, preventing abuse, debuggingArt. 6(1)(f) — legitimate interest in operating a secure service
Responding to data subject requests, mandatory webhooks, tax & accountingArt. 6(1)(c) — legal obligation
Sending administrative or service communicationsArt. 6(1)(b) and 6(1)(f)
Sending marketing emails, if anyArt. 6(1)(a) — opt-in consent (withdrawable any time)

No Automated Decision-Making

We do not engage in automated decision-making producing legal or similarly significant effects on any data subject (GDPR Art. 22 / EU AI Act). The "readiness score" is informational only.

No Special Category Data

We do not request, process, or knowingly receive any special category data (Art. 9 GDPR).

7

How We Use Information

We DO

  • Provide, maintain, and improve the App
  • Generate and serve llms.txt files
  • Detect, log, and verify AI bot activity
  • Calculate AI traffic and revenue attribution
  • Submit URL changes to IndexNow
  • Respond to support and rights requests
  • Comply with legal obligations & Shopify webhooks
  • Detect and prevent fraud, abuse, security incidents
  • Send service announcements (marketing only with opt-in)

We Do NOT

  • Sell, rent, or share personal info for ads or money (CCPA/CPRA "sale" or "share")
  • Use Merchant or Visitor data to train any AI/ML model
  • Build cross-store, cross-Merchant, or cross-Visitor profiles
  • Disclose Merchant data to AI assistant operators
  • Deploy advertising pixels, fingerprinting, or session-replay tools
8

Disclosure of Information

8.1  Sub-processors

These vendors process data on our behalf under contractual confidentiality and data-protection terms.

Sub-processorRoleData accessedRegionPrivacy policy
Gadget Inc. (gadget.dev) Application platform: hosting, managed PostgreSQL, serverless runtime, background jobs All App-stored data United States (default region) Link
Shopify Inc. Merchant authentication, Admin GraphQL API, App Bridge, Web Pixel sandbox, mandatory webhook delivery All Shopify-mediated data Global (Shopify's regions) Link
Microsoft (IndexNow) Receives URL lists submitted on the Merchant's behalf URLs only — no personal data Global Link
Cloudflare (via Gadget edge) TLS termination, DDoS protection, request routing TLS metadata; does not see decrypted application data Global Link

30-day sub-processor notice

We will publish at least 30 days' advance notice of any new sub-processor on this page. Continued use after the notice period constitutes acceptance; if you object, you may uninstall and we will erase your data per Section 10.

8.2  Other recipients

RecipientWhen
Law enforcement, courts, regulatorsWhen required by valid legal process — we challenge overbroad or unlawful requests where we can
Professional advisors (lawyers, auditors, accountants)Under confidentiality, only as needed
A successor entityIf we merge, are acquired, or sell substantially all our assets — under terms at least as protective as this Policy

We do not disclose information to advertising networks, data brokers, AI model providers (for training or inference), or marketing platforms.

9

International Transfers

The App's primary infrastructure is in the United States (Gadget.dev managed infrastructure). Data is also processed at the global edge by Cloudflare and at Shopify's regional infrastructure.

Where personal data is transferred from the EEA, UK, or Switzerland to a country without an adequacy decision, we rely on:

  • The European Commission's Standard Contractual Clauses (SCCs), modules 2 and 3 as appropriate
  • The UK International Data Transfer Addendum to the SCCs
  • The Swiss FDPIC-recognized SCCs for transfers from Switzerland
  • Supplementary measures, including encryption in transit and at rest, access controls, and pseudonymization where feasible

Copies of the relevant transfer mechanisms are available on request from info@kedra.io. We do not transfer data to jurisdictions where applicable law would prevent a sub-processor from complying with their contractual privacy obligations.

10

Retention

We retain personal data only as long as needed for the purposes described above, then delete or fully anonymize it.

DataRetention period
Shop and Merchant profile (shopifyShop)Duration of installation, plus up to 48 hours after uninstall to complete shop/redact
Bot crawl logs (botVisit)30 days from collection
AI traffic events (aiEvent)30 days from collection
IndexNow submission logs14 days from submission
Generated llms.txt cacheWhile the App is installed; regenerated on a 12-hour cycle
Readiness score cacheWhile the App is installed; recalculated weekly
Bot IP range cache (botRangeCache)Continuously refreshed; not Visitor-derived
Support correspondenceUp to 24 months from last interaction (longer if needed for a dispute)
Backup copiesEncrypted; rotated out within 35 days
Records required by law (tax, audit)For the period required by law

When you uninstall the App, Shopify's shop/redact webhook fires after 48 hours and we delete all Shop-scoped data within that handler. You may request earlier erasure by emailing info@kedra.io.

11

Your Privacy Rights

Response time

We respond within 30 days (or any shorter period required by applicable law). The first request in a 12-month period is free.

11.1  GDPR / UK GDPR (EU, EEA, UK, Switzerland)

Right of access
Right to rectification
Right to erasure ("forgotten")
Right to restriction of processing
Right to data portability
Right to object to legitimate-interest processing
Right to withdraw consent
Right not to be subject to solely automated decisions
Right to lodge a complaint with your local supervisory authority

EEA authorities: edpb.europa.eu. UK: ico.org.uk.

11.2  CCPA / CPRA (California)

California residents have the right to:

  • Know what personal information we collect, the sources, the purposes, and the categories of recipients
  • Delete personal information we have collected, subject to legal exceptions
  • Correct inaccurate personal information
  • Opt out of sale or sharing — we do not sell or share, and have not done so in the preceding 12 months
  • Limit the use of sensitive personal information — we do not collect sensitive PI as defined under CPRA
  • Non-discrimination for exercising any CCPA right
  • Authorize an agent to make a request on your behalf

To exercise these rights, email info@kedra.io. We do not have actual knowledge that we sell or share personal information of consumers under 16.

11.3  Other US state privacy laws

Residents of Virginia (VCDPA), Colorado (CPA), Connecticut (CTDPA), Utah (UCPA), Texas (TDPSA), Oregon (OCPA), Montana (MCDPA), Iowa, Tennessee (TIPA), and — effective 2026 — Indiana, Kentucky, and Rhode Island, have rights similar to those above, including access, correction, deletion, opt-out of targeted advertising and profiling, and (in several states) appeal of a decision. Email info@kedra.io. To appeal, reply to our response with the word "Appeal" in the subject line.

11.4  PIPEDA (Canada), LGPD (Brazil), PDPA (Singapore), Australian Privacy Act, others

You have substantially similar rights under these regimes. Use the same contact route.

11.5  How to exercise rights

For Merchants

  • Email info@kedra.io from the email associated with your Shopify Shop owner account, or
  • Submit a request via Shopify's GDPR / data subject request flow in your Shopify admin — we honor customers/data_request and customers/redact webhooks automatically

For Visitors

  • Contact the Merchant whose store you visited. The Merchant is the data controller for storefront analytics. The Merchant can submit a deletion request via Shopify, which Shopify forwards to us as customers/redact.
12

Mandatory Shopify Compliance Webhooks

We subscribe to and honor all three of Shopify's mandatory privacy compliance webhooks:

WebhookWhat we do
customers/data_request We do not store Visitor-scoped personal data, so there is no data to provide. We log the request and respond with HTTP 200.
customers/redact We do not store Visitor-scoped personal data, so there is no data to delete. We log the request and respond with HTTP 200.
shop/redact Sent ~48 hours after a Merchant uninstalls. On receipt, we delete all botVisit, aiEvent, and indexNowSubmission records and clear llmsTxtCache, storeSummary, botToggles, contentFilters, excludedUrls, indexNowKey, readinessCache, and lastGenerated from shopifyShop.

Webhook signatures are verified via HMAC; invalid signatures receive HTTP 401.

13

Cookies and Similar Technologies

The App uses one cookie, set inside Shopify's strict Web Pixel sandbox on the Merchant's storefront (not in the Shopify admin):

NamePurposeTypeDurationPersonal data
kedra_ai_src Remembers which AI assistant referred a Visitor across pages within a single session, enabling revenue attribution First-party Session-only (Shopify's strict sandbox doesn't honor longer expiries) None — value contains only an AI-source label such as chatgpt, claude, perplexity, gemini, copilot

The cookie is set only after the Visitor has granted analytics consent through the Merchant's Shopify Customer Privacy banner. If consent is not granted, no event is recorded and no cookie is set.

We do NOT use

Third-party advertising cookies, retargeting pixels, conversion pixels, browser/canvas fingerprinting, device-ID techniques, session replay, screen recording, or any cross-site tracking technologies.

The Merchant remains responsible for displaying a compliant cookie / consent banner on their storefront and for honoring "Do Not Sell or Share" and "Global Privacy Control" signals as required by their jurisdiction. We honor whatever consent state Shopify exposes to the pixel.

14

Security

We apply administrative, technical, and physical safeguards designed to protect personal data against accidental or unlawful destruction, loss, alteration, unauthorized disclosure, or access:

Encryption in transit
TLS 1.2+ on all endpoints
Encryption at rest
Managed PostgreSQL with disk-level encryption
Access controls
Authenticated sessions, audit logging, least-privilege access
Secrets management
Encrypted env vars, never logged or exposed
Webhook authenticity
HMAC-verified; failed verification rejected with HTTP 401
Bot verification
AI crawler claims verified against operator IP ranges
Code review & dependency monitoring
Production deploys reviewed; dependencies monitored for known vulnerabilities

No method of transmission or storage is 100% secure. If you suspect a security issue, email info@kedra.io with the subject "Security Report".

14.1  Personal data breach notification

If we become aware of a personal data breach affecting Merchant or Visitor data, we will:

  • Notify the Merchant without undue delay and, where required by GDPR Art. 33, within 72 hours of becoming aware
  • Provide the information required by Art. 33(3) — nature of breach, categories and approximate number of data subjects, likely consequences, measures taken
  • Notify supervisory authorities and affected individuals where required by applicable law
15

Children's Privacy

The App is not directed to children. We do not knowingly collect personal information from anyone under 16 (or under the higher age of digital consent in the Visitor's jurisdiction). If you believe we have inadvertently collected such information, contact info@kedra.io and we will delete it promptly.

16

Merchant Obligations

By installing the App, the Merchant warrants that:

  • It has the legal right to share Shop, content, and Visitor data with the App
  • It has provided Visitors with notices and obtained any consents required by applicable law (including for the Web Pixel, where required)
  • It will display a compliant cookie / consent banner on its storefront
  • It will reflect the App in its own privacy policy where required by law
  • It will not use the App in violation of applicable law, Shopify's Acceptable Use Policy, or this Policy

If the Merchant requires a separate Data Processing Addendum (DPA) under GDPR Art. 28 or analogous laws, request a counter-signed copy from info@kedra.io.

17

AI / Machine Learning Disclosures

We do NOT

  • Send any Merchant or Visitor data to OpenAI, Anthropic, Google, Microsoft, Perplexity, or any other AI/LLM provider for inference or training
  • Train any model on Merchant or Visitor data
  • Identify human Visitors as AI users

What actually happens

  • The App's only contact with AI assistants is passive: it serves a public llms.txt file that AI crawlers may fetch
  • It detects when those crawlers visit (via User-Agent and verified IP)
  • The "readiness score" is a deterministic checklist computed from the Merchant's own published catalog content — no automated decision affecting any individual
18

Changes to this Policy

We may update this Policy from time to time. When we do:

  • The "Last updated" date at the top will change
  • For material changes, we will provide reasonable advance notice through the App's dashboard and (where we have your email) by email — at least 30 days in advance for changes that expand our use of data, add a new category of data, or add a new sub-processor
  • Continued use of the App after the effective date of a change constitutes acceptance, except where applicable law requires fresh consent

A versioned history of this policy is available on request.

19

Governing Law and Disputes

This Policy is governed by the laws of the Republic of Lithuania, without regard to its conflict-of-laws principles. Nothing in this Policy limits any non-waivable rights you have under applicable law, including the right to lodge a complaint with your local supervisory authority.

20

Contact and Complaints

For any privacy question, request, or complaint:

Privacy email

info@kedra.io

Support email

info@kedra.io

Postal

Available on written request from info@kedra.io

EU/UK Article 27 representative

Not appointed (Art. 27(2) exemption — see Section 1)

Data Protection Officer

Not appointed (Art. 37 assessment — see Section 1). Privacy questions handled by the team at info@kedra.io.

You also have the right to lodge a complaint with your local data protection authority. EEA: edpb.europa.eu. UK: ico.org.uk. California: cppa.ca.gov.

A

Appendix A — Sub-processor List

Current as of 2026-04-25. See Section 8.1 for the full table.

B

Appendix B — CCPA / CPRA Categories

CCPA categoryCollected?SourcePurposeRetainedSold or shared?
Identifiers (name, email of Shop owner)YesShopify, on installAccount, supportUntil uninstallNo
Internet activity (page paths, referrers)Yes — only with Visitor analytics consentShopify Web PixelAttribution30 daysNo
Geolocation (Shop country only)YesShopify, on installLocalizationUntil uninstallNo
Commercial info (order totals on AI-referred sessions)Yes — only with Visitor analytics consentShopify Web PixelAttribution30 daysNo
All other CCPA categories (sensitive PI, biometric, health, precise geolocation, government IDs, etc.)No
C

Appendix C — Mandatory Webhook Implementation Reference

For Shopify reviewers verifying compliance:

  • Webhook handler source: api/models/shopifyGdprRequest/actions/create.js
  • Webhook subscriptions configured in shopify.app.toml under [webhooks]
  • HMAC verification handled by the Gadget Shopify connection layer
  • Response: HTTP 200 on success; HTTP 401 on invalid signature

This Privacy Policy reflects Kedra AI Index's actual data practices as of the effective date above. It is not legal advice. We recommend Merchants in regulated jurisdictions consult their own counsel for sector-specific obligations.